We are a brand building agency which will help you bring your company or personal brand to life. Whenever you need to connect with your customers, employees, co-workers or potential employers - you first need to build a compelling and relevant brand which will support your goals.

Personal Branding:

We will use a variety of tools (e.g. “Trusted Network Survey”, “Personal Journal”) and one-on-one coaching sessions to evaluate your current brand and your key differentiating skills and traits. We will then develop your desired personal brand and look at the various communication channels available (including LinkedIn and networking) to genuinely and consistently build your brand to achieve your career goals.

Company Branding:

 Through a careful analysis of your target customers, current products & services, competitors and industry trends, we will work with you to craft compelling action plans based on your people and budget resources.  

We focus on providing a highly integrated approach where all communication channels (advertising, digital/social media, corporate identity, sponsorships, events, etc.) use their unique channel strengths to build and support your brand.  If you are active in the area of Corporate Responsibility (or would like to be), we will develop a “win-win” strategy to ensure that your employees and customers fully appreciate your CR goals and you gain the full benefits for your brand.  Contact us to discuss your situation and challenges and we will see how we can help you.

We provide tailored solutions based on an in-depth study of your company’s customers, business goals and resources:

Customers:  

their needs, what they care about, how “top of mind” your products are, which communications channels they use, where they are in the marketing funnel, etc.

Business Goals:  

cascade overall company targets down to tangible marketing goals with KPIs to measure performance.

Resources:

budget and people available, toolkits provided for countries to adapt to their situation.

Having worked many years within international companies, we understand the need to be pragmatic at times and find ways to find a balance between HQ goals and local office requirements & limitations.

We take a team approach and involve stakeholders from your company in the process so they feel ownership of the results and want to implement them.

How can we help your company
bring your brand to life?

We have strategic marketing expertise in the areas of Brand Strategy, Brand Management and Activation.  Contact us to discuss your issues in the following areas:

strategy

Segmenting, Targeting, Positioning

Multibrand strategies

Integration of corporate responsibility with employee & customer engagement

Rebranding

M & A marketing evaluations

Post merger brand integration

brand management

Corporate Identity guidelines

Integrated marketing plans based on customer profiles, business goals/KPIs and resources available

Market Research to track the brand development

Agency selection & management

activation

Development of marketing
collateral & promotional ideas

Marketing tool kits to adapt to countries

Execution of projects across targeted marketing channels:
Advertising – traditional & digital
Social Media
Events
Promotions/Co-Promotions
Sponsorships/corporate responsibility
Product Placement
Merchandising
Product Naming Strategies